Sir Clive Woodward: Culture

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After Woodward was appointed England coach in 1997, he went about transforming the culture of the team using many of the lessons he had learnt running a small business - taking England to the Rugby World Cup in 2003. Here he shares his thoughts on how to create a winning culture within sport, business and life, and talks us through many of the lessons that Clive shared to help take England from underachievers to the best in the world.

 

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